19 September, 2014

Max Mara Spring/Summer 2015 MFW


Despite a rather somber color palette, British creative director Ian Griffith’s spring collection at the helm of Max Mara had a decidedly upbeat spin-one inspired by Serge Gainsbourg’s “Laide Jolie Laide” and Anjelica Huston in the Italian fashion house’s own 1971 campaign. Heavy on the micro-floral and geometric prints, the Seventies, with its simple cuts and relaxed suiting, roared on at Max Mara. While there was a pronounced emphasis on the waist in the calfskin coats, body-ultralight dresses and military-style blouses, it wasn’t so much second-skin as it was body-skimming. Models were accessorized by floppy, beach-style “cloche” hats that had a spirit of Diane Keaton a la “Annie Hall.”

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